Growth Demands Flexible, Scalable Systems

Nearly doubling its revenue in the first year of operations, Starview, a distributor of telecommunications equipment, needed systems that would scale with its success. But manual processes to track customers and manage accounts threatened growth. Founder Joe Choo—who had experience with Microsoft Great Plains—wanted a cloud-based system to let his business soar. That’s when he turned to NetSuite.


Starview International

Company

Starview International Private Limited

Location

Singapore

Industry

Software and Services, Wholesale Distribution

Revenue

$6 million US

Employees

10

Number of USERS

10

Number of SUBSIDIARIES

1

Number of COUNTRIES

2

OTHER SOLUTIONS CONSIDERED

MYOB

NETSUITE PRODUCTS IMPLEMENTED

NetSuite Wholesale Distribution

IMPLEMENTATION PARTNER

Shearwater Asia

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“I have full visibility into my business and I am confident that we can get things done in the shortest possible time so that customers have a positive experience. I know everything I want to know with a few clicks of a mouse.” Joe Choo, Founder and Managing Director, Starview

Small Company, Big Results
Impressed by its robust reporting capabilities, ease of use and integration, Starview launched NetSuite in 2011 with partner Shearwater Asia. NetSuite manages inventory and orders for 300 customers—automatically generating email acknowledgements and delivery dates, and helping small Starview look much bigger to its major telecom customers.
Increased Visibility, Peace of Mind
Choo can now, “sleep at night.” Daily reports lend visibility into sales, as well as contracts up for renewal in the next 60 days. New hires are sales-focused: Starview hasn’t added a single back-office position in four years.
Platform for Better Decision Making
Sustaining growth amidst decreased customer spending and project delays is challenging. But with NetSuite, Choo has the visibility to make quick decisions and good investments, as well as the backing of a vibrant user community to scale the software with his vision.

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