Leading UK Firm of Accountants Specialising in Technology Companies Redefines Its Business To Help Spread NetSuite Throughout Europe and Asia
LONDON and SAN MATEO, Calif.—June 26, 2006—NetSuite, Inc., the leader in on-demand business software suites, today announced that The Norton Practice, a leading Thames Valley chartered accountancy firm, specialising in the Technology, Media and Telecommunications (TMT) sector, has gone live with NetSuite — for its own practice and as an offering for its local and international clients. With associate offices across Europe, The Norton Practice has licensed NetSuite for every employee in its UK operations, prior to implementation throughout Europe. For more information about this visit www.netsuite.com.sg/nortonpractice.
With NetSuite, The Norton Practice is running its operations from end to end — the marketing department will be looking to conduct extensive marketing campaigns within and beyond its clientele and to measure the effectiveness of those campaigns; the support team, spread around the world, can collaborate on the same customer trouble tickets in real-time; employees now have a window into essential business metrics; and finance has one integrated system for all accounts and company transactions.
Internally, NetSuite's Dashboard Key Performance Indicators (KPIs) enable Norton Practice staff to focus on the firm's objectives, maintaining client service levels and ensuring efficient operations and best practice management. In addition, email marketing campaigns were key to The Norton Practice's choice of NetSuite, which can pinpoint where current leads come from and where marketing budget is best allocated. Finally, Norton Practice managers can track return on investment (ROI) on specific campaigns, and make changes and target messages more effectively.
For clients, the process of taking a business global or opening a satellite office can be a hugely challenging task for a business of any size. With over 13 years experience dealing largely with US companies looking to establish themselves in Europe, The Norton Practice has developed the necessary skills and network of experts to guide the entrepreneur or start-up company through the entire process. This includes initial start-up services — such as tax structure and registrations, accounting systems, banking, employee contracts and benefits; as well as ongoing services — accounts, payroll, HR and reporting functions. The key to this operating successfully is the client's ability to access up to date information in real time.
The Norton Practice needed to assist clients in choosing the most appropriate accounting and systems software for each country, giving the client immediate access to their records. After evaluating NetSuite, The Norton Practice realised its own successful business model matched with NetSuite.
"There are an enormous amount of companies, primarily from America, who come to the UK to get started, and then want to expand throughout Europe and Asia," said Andrew Norton, Managing Partner of The Norton Practice. "What typically happens is this: they put three people in the UK, one in Germany, one in France, one in The Netherlands; but they're limited in their ability to stay connected in all aspects of their business. With NetSuite, each of their European offices and each of their American counterparts can see all the same data at the same time. The Norton Practice is able to access the accounts to make the whole of the European expansion controllable. They have control of their sales and accounting and we can access and update their back-office records. The bottom line is that SAP is too expensive and too much to worry about for SMEs. We found NetSuite as the answer to help these businesses grow and expand."
"The Norton Practice and NetSuite are a perfect match," said Dean Mansfield, Senior Vice President of Worldwide Sales. "Both are fast-growing companies who can build off each other's strengths — to expand NetSuite further into Europe and Asia and the hundreds and thousands of small to midsize businesses who are expanding overseas and looking for a solution exactly like NetSuite to help them do that."
About The Norton Practice:
The Norton Practice is a firm of Chartered Accountants, established in 1993 in Reading, UK to provide its clients with financial services with a route through the complex and ever-changing issues of running a business. The Norton Practice has the resources to offer a 'Big Four' service without the overheads. More than just Chartered Accountants, they can offer financial services expertise and experience across all aspects of business practice — to help companies expand their business internationally, recruit, train and develop the right people, obtain grants for Research and Development (R&D), or plan an exit strategy. Though The Norton Practice specialises in UK Small to Medium Enterprises (SMEs) and technology companies, every business can benefit from its well structured, cost effective, customer-focused and quality driven financial services. For more information about the Norton Practice visit www.tnpuk.com.