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Cloud company NetSuite helps UAE organisations scale and grow

NetSuite Introduces New Product Capabilities and Expands Partner Ecosystem to Meet Growing Customer Demand

GROW LIVE DUBAI, UNITED ARAB EMIRATES—February 12, 2019—To support growing customer demand in the United Arab Emirates (UAE), Oracle NetSuite has expanded its partner ecosystem in the region and introduced new innovations to help organisations gain the visibility and control needed to navigate change and accelerate growth. The new partnerships and innovations are designed to help UAE organisations drive growth, reduce costs and quickly and easily achieve the benefits of cloud computing.

“The UAE is putting a huge focus on business growth and economic development and this is creating a unique opportunity for innovation,” said Nicky Tozer, VP of EMEA, Oracle NetSuite. “With our new innovations and expanded partner ecosystem, we are strongly placed to help UAE customers capitalise on this opportunity.”

Growing Customer Base
NetSuite is helping UAE organisations and international subsidiaries operating in-region gain the visibility and control needed to navigate change and accelerate growth.

Dubai-based smartphone manufacturer Condor Middle East has reduced the time spent on business processes by 75 percent since adopting NetSuite. “We wanted to increase visibility into our operations and improve the outputs we get from our system. With NetSuite, we’ve streamlined operations and now have a unified and flexible business platform that can support our objectives,” said Ayman Samy, General Manager, Condor Middle East.

UAE healthy snack company Munchbox credits NetSuite with enabling it to meet its triple digit growth goals. “We found NetSuite best suited to our needs—minimal upfront investment, positive testimonials from customers and passionate customer care from the team,” said Mahmoud Adham, CEO, Munchbox.

UAE-based retail distributor Denaster General Trading LLC, which helps international brands reach consumers across the Middle East, selected NetSuite to support its international expansion into India and the UK. “To support our international expansion, we need a flexible business platform that can give us a real-time view into our business. NetSuite meets this need and its proven track record of helping companies like ours scale internationally will be a huge advantage,” said Deep Bhogal, Managing Director, Denaster General Trading LLC.

New SuiteSuccess Industry Cloud Solution
The latest innovations within the NetSuite platform include new SuiteSuccess Financials First capabilities that help organisations operating in the UAE automate financial processes, improve reporting and gain real-time visibility into key business metrics. Built on industry-leading practices and deep domain knowledge, SuiteSuccess includes pre-defined roles, KPIs, dashboards and workflows for finance departments.

The functionality allows for VAT support, enabling organisations to comply with tax rules from the Unified Value Added Tax (VAT) agreement signed by Gulf Cooperation Council (GCC) countries. The highly flexible tax engine supports over 110 countries for VAT—including rules and reporting—creating a solid foundation for GCC VAT functionality.

Bolstered Partner Ecosystem
To meet growing customer demand for cloud business management solutions in the UAE, NetSuite has expanded the NetSuite Alliance Partner Program with the addition of seven new partners to help customers across industries adapt to change and achieve faster time to value.

“We’ve partnered with NetSuite on over 400 implementations. We view NetSuite as the number one cloud ERP company in the UAE as it enables organisations of all sizes to adapt to this fast-changing market,” said Amit Prabhu, General Manager of Aarialife Technologies.

“We’re delighted to join forces with NetSuite. This investment will allow us to apply our advanced ERP implementation capabilities to NetSuite’s world-leading business management software skills so we can support customers across the region to achieve greater efficiency in their organisation,” Farhan Al Bastaki, CEO, Sharaf HQ Investment.

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