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Australian Automotive Manufacturer Goes Live on NetSuite SuiteCommerce to Deliver Seamless Omnichannel Experience for Customers Globally
Sydney—26 March 2014—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that Australian automotive performance products manufacturer Turbosmart, has gone live on NetSuite SuiteCommerce to integrate its ecommerce website with its core back-end processes—including financials, multi-site and multi-currency management, customer relationship management (CRM), manufacturing, inventory management, order management, merchant services, marketing and freight integration—within one unified business management suite. Turbosmart is using NetSuite SuiteCommerce to streamline business processes, expand sales channels and provide a seamless omnichannel commerce experience to customers globally. As a result, Turbosmart has gained real-time visibility and control of its business to support timely inventory refreshes and seamless interactions with customers.
The traditional model of manufacturing and distribution is rapidly changing as organisations are looking for ways to transform their businesses into agile enterprises with timely execution and an online consumer-like experience in order to succeed in this very competitive market. NetSuite SuiteCommerce provides the business agility to rapidly expand into new markets and sales channels by addressing key omnichannel challenges. It delivers critical business advantages for Turbosmart, including a 360-degree view of customers, real-time business data visibility and analytics, a dynamic web storefront, real-time inventory insight, efficient order management, as well as multi-currency support, which will effectively support its global customer base.
Founded in 1997, Turbosmart's automotive performance products are all manufactured from its head office in Sydney and distributed by a network of more than 200 distributors to performance workshops and auto parts stores in more than 50 countries, supported by a sales office and warehouse in the U.S. and a warehouse in Poland. Turbosmart has been a NetSuite customer since the beginning of 2013, when it deployed NetSuite OneWorld to better manage its financials and other back-end global business operations. NetSuite OneWorld also provides multi-subsidiary and multi-currency support that allows Turbosmart to manage its operations in real time by consolidating financials for four different currencies (AUD, USD, GBP and Euro).
Turbosmart's previous ecommerce platform was the only core process not integrated with NetSuite OneWorld. It was set up in 2011 to sell spare parts and other products that shops did not want to stock but customers still needed. This lack of integration led to a lot of manual, double handling of data to ensure online orders were processed and payments validated. It also had separate web stores for Australia and the U.S., with some U.S. customers purchasing on the Australian website and having to pay significantly more in shipping costs, which often resulted in the shopping cart being abandoned before checkout.
"The market for automotive performance products is very crowded," said Nicholas Cooper, CEO of Turbosmart. "In order to compete, we need to be aggressive with our marketing promotions and ensure that we have the most advanced systems in place to keep us one step ahead. Our website is an important part of this process, giving us a direct relationship with our end consumers and making them feel that they are using a product that is supported by us from start to finish. NetSuite gives us all the right tools to achieve this in a single, integrated solution."
Since deploying NetSuite SuiteCommerce, Turbosmart is able to run its ecommerce website and back-end processes on one centralised platform. NetSuite SuiteCommerce not only streamlines business processes and improves operational efficiency for the manufacturer, but it also provides a significantly enhanced and seamless experience for its online customers. In particular, it speeds up the order fulfilment process by saving the team at Turbosmart a considerable amount of time by eliminating the double entry and manual processing of orders and payments, enabling multi-currency transactions through multiple sites seamlessly, which now go directly from the website straight into the accounting and financials components of NetSuite OneWorld.
"NetSuite has absolutely transformed that way we do things," said Mr. Cooper. "The most significant thing is that we are now a proactive company, rather than being a reactive one. Before NetSuite, we were back at the point of just making it through orders. Now we have stock on the shelves and can fulfil orders in a matter of days, instead of weeks, regardless of the size of the order."
Turbosmart is also benefiting from a marketing and CRM perspective, with NetSuite SuiteCommerce helping to build up a database of end consumers that it can market directly to and build demand and loyalty for new products.
"NetSuite now makes the process so much easier and trackable," added Mr. Cooper. "Before, we couldn't get an ROI figure on any of our promotions, and didn't know which ones were successful or not. We can now target promotions to distributors and consumers that work and eliminate the ones that don't."
According to Mark Troselj, managing director of APAC and Japan for NetSuite: "To successfully run an omnichannel business, manufacturers like Turbosmart must focus on application integration to ensure that transactions and data flow seamlessly between ecommerce, CRM, ERP and manufacturing applications. That will provide better insight into how to optimise inventory and order management, forecast demand more accurately and reduce costs. We see these benefits coming to life for Turbosmart with NetSuite."
NetSuite SuiteCommerce enables B2C and B2B merchants, manufacturers and distributors to seamlessly connect every step of a multi-channel, multi-location business—from ecommerce, POS and order management to merchandising, marketing, inventory, financials and customer support. Featuring an advanced web store that allows the creation of uniquely branded and personalised shopping experiences optimised for multiple devices, SuiteCommerce empowers businesses to run across multiple touchpoints—web, brick-and-mortar stores, social, mobile—all from a single, unified cloud-based commerce system that provides unprecedented visibility into your business and customers. Please visit www.suitecommerce.com for more information.
Today, more than 20,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud ERP suites for divisions of large enterprises and mid-sized organisations seeking to upgrade their antiquated client/server ERP systems. NetSuite excels at streamlining business operations, as demonstrated by a recent Gartner study naming NetSuite as the fastest growing top 10 financial management systems vendor in the world. NetSuite continues its success in delivering the best cloud ERP/financial suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud accelerates.
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