Oracle NetSuite Corporate Communications
Latest Release of the Bronto Marketing Platform Helps Marketers Grow Revenue, Save Time and Optimise Resources
SuiteConnect West—San Francisco—October 25, 2018—Oracle Bronto today announced a series of new innovations that help marketers grow revenue, save time and optimise resources. Building on 15 years of email marketing best practices, the latest release of the Bronto Marketing Platform helps customers accelerate email marketing success and optimise marketing resources, and enable alignment with new and emerging privacy and security requirements.
Technology has turned every customer interaction into a potential buy button, every customer into an influencer, every device into a wallet, and every email into a potential sale. For marketers, this creates massive opportunities— and challenges— at a time when organisations of all sizes must be even more transparent with customer data usage, while also using data intelligently at every possible turn in order to meet constantly changing customer expectations. To help marketers successfully navigate these changes and grow revenue, the latest release of the Bronto Marketing Platform delivers a host of new features and services as well as data and security enhancements.
“Rapidly changing technologies, buying behavior, business landscapes and regulatory pressures are forcing organisations of all sizes to rethink their marketing strategies,” said George Moser, GM of Oracle Bronto. “Amidst all of this change, email remains the most powerful, profitable and popular marketing channel and that’s why we continue to invest in making sophisticated email marketing easy. The latest release of the Bronto Marketing Platform builds on this commitment with new innovations to help our customers grow revenue, save time and optimise resources.”
The latest updates to the Bronto Marketing Platform help marketers to:
Accelerate Email Marketing Success
Optimise Marketing Resources
Features to Support Alignment with Privacy and Security Regulations and Standards
About Oracle Bronto
Oracle Bronto helps organisations of all sizes grow revenue, save time and optimise marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with multiple ecommerce platforms, Bronto enables brands to maximises the value of customer data and deliver irresistible customer experiences. Bronto solutions incorporate best practices from 15 years of email marketing success and are used by the world’s top brands, including Rebecca Minkoff, Lucky Brand, Theory, Brooks Running and Christopher & Banks.