Christian Art Gifts Sees Ecommerce Soar with NetSuite SuiteCommerce Advanced


Company

Christian Art Gifts

Location

Bloomingdale, Ill.

Industry

Distribution

Applications Replaced

QuickBooks, Excel


“SuiteCommerce allows us to provide our B2B customers with a superior online shopping experience while also helping us reach new B2C customers. So far, the response from both our business and consumer customers has been incredible.” Christian Art Gifts


Customer Success

  • Christian Art Gifts has been growing its B2B ecommerce business across 30 countries since adopting NetSuite to replace a custom website and Microsoft Dynamics GP.
  • NetSuite SuiteCommerce Advanced provides an integrated ERP, ecommerce and CRM solution for scalability and efficiency across its B2B customer base of nearly 4,000 retailers, including Barnes & Noble, Books-A-Million and thousands of smaller shops.
  • The company realized a five-fold increase in ecommerce site traffic and orders in just six months after upgrading to NetSuite SuiteCommerce Advanced.
  • Responsive design enables the website to adjust automatically to mobile smartphones and tablets, now accounting for 28 percent of site traffic.
  • The My Account section included in SuiteCommerce gives B2B customers an attractive, richly functional area to view interaction history, track orders, manage credit terms, print documentation, and take advantage of volume pricing.
  • With SuiteCommerce, Christian Art Gifts was also able to easily reach new B2C consumers, driving incremental revenue for the company.
  • A single CRM customer record enables analysis of orders and interactions while supporting segmentation for targeted email marketing.
  • With workflow automation, Christian Art Gifts saves two days a month in eliminating manual ecommerce order entry and two days a month in managing back orders.
  • The company is able to streamline transactions with 80 suppliers, with drop-shipping from some manufacturers directly to customers.

Challenges

  • Lack of integration between a custom-built website and Microsoft Dynamics GP resulted in high degrees of labor-intensive manual work.
  • Staff spent needless time manually inputting online orders received as email into the ERP system for financials and fulfillment.
  • Christian Art Gifts' potential to grow B2B ecommerce and meet customer demand for online business was limited as a result of disparate systems.

Solution

  • NetSuite SuiteCommerce Advanced was selected as a single, unified system to avoid the cost and complexity of integrating standalone ERP, ecommerce and CRM systems.
  • With background as an ERP consultant, the owner of Christian Art Gifts was able to lead a successful NetSuite self-implementation that was completed in just three months with the help of NetSuite partner Explore Consulting providing support.
  • Solutions from NetSuite partners Accellos for warehouse management, Oz Development for shipping and CyberSource for payment processing extend the company’s cloud business environment.

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