Found My Animal Grows its Business and Rescue Pet Awareness with

Found My Animal


Found My Animal


Brooklyn, N.Y.


For-profit Manufacturing/Retail

Applications Replaced

QuickBooks, Homegrown Website


NetSuite SuiteCommerce
Inventory Management
Order Management

“NetSuite is a very valuable tool to run a business with a lot of moving parts. Since we moved to NetSuite, we began seeing extraordinary growth and are now able to manage it efficiently. I don’t think we’d be able to grow nearly as fast without NetSuite.” Found My Animal

Customer Success

  • Found My Animal gained a flexible cloud platform to meet dual objectives of rapid business growth and raising awareness of rescue pets in need of adoption.
  • The certified B Corporation has grown its revenue 400 percent between 2012 and 2013, with corresponding product and promotion donations made to animal rescue organizations.
  • NetSuite has helped Found My Animal expand its network of retail partners to more than 150 brick-and-mortar and online merchants in the U.S. and to more than a dozen counties including Japan, Hong Kong, Australia, Russia and the U.K.
  • NetSuite SuiteCommerce web storefront handles direct-to-consumer sales of dog collars, leashes and other accessories, integrating seamlessly with NetSuite financials, inventory and order management.
  • Found My Animal is speeding B2C and B2B fulfillment with NetSuite Order Management, replacing labor-intensive manual processes.
  • NetSuite helps Found My Animal streamline manufacturing of sturdy, fashionable dog collars, leashes and accessories at its Brooklyn production facility.
  • Procurement of marine-grade rope, hardware, leather and materials from about a dozen U.S. suppliers is automated with NetSuite.
  • Transparency made possible in NetSuite supports principles of accountability and environmental and economic sustainability required of a B Corporation.
  • NetSuite CRM gives Found My Animal a unified record of B2C and B2B customers, positioning the company for better sales effectiveness and customer service.


  • Found My Animal had difficulty maintaining inventory and tracking sales and costs at any given time with its previous QuickBooks system.
  • Haphazard business processes lacking real-time control and visibility couldn’t adapt to a fast-moving business environment.
  • Rapid business growth demanded an upgrade to an integrated business management solution.


  • Found My Animal turned to NetSuite on the recommendation of Sea to Table, a Brooklyn-based B Corporation and grantee that distributes fresh fish from two dozen fishing docks to 600 restaurants and campus dining halls.
  • Found My Animal became a grantee after its 2012 certification as a B Corporation by B Lab, a non-profit that serves entrepreneurs using the power of business to solve social and environmental problems.
  • Free and discounted licensing through frees resources for the socially responsible business and ongoing support of animal rescue organizations.

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