Today's B2C or B2B customers expect it all. They want fast shipping, or free shipping, ready product availability and to purchase products however and wherever they would like. As a distributor, you have no choice but to deliver what consumers want, or else lose business to your competitors.
So what is the perfect customer experience today that will give your distribution business the competitive edge? The key is omnichannel commerce, which simply means delivering a seamless and consistent shopping experience across every channel and touch point from order to final fulfilment.
To attract and maintain more customers in today's omnichannel world, your business needs fully-integrated wholesale distribution software that connects all of your core business systems—from supply chain, CRM, retail channels, financials, inventory and more—on a single platform. However, most Singaporean distributors still struggle and lose productivity with fragmented data silos that don't share information and can't automatically pass an order from one point to the next.
Your wholesale distribution business needs NetSuite's omnichannel commerce suite. Manage your entire business on a single SaaS platform that connects all of your business data. With NetSuite, you can meet the demands of 21st century consumers while improving efficiency and adding to your bottom line. Now that's truly transformational.
The traditional model of distribution is undergoing radical transformation. Today, B2B customers expect a B2C-like experience including self-service tools that give them instant access to product information through their mobile devices. Many consumers are beginning to buy directly from wholesalers and manufacturers via ecommerce websites.
How can distribution businesses adapt to changing customer expectations? Here are a few keys to optimising your wholesale distribution business to attract and keep more customers.
As a distributor, it's important to recognise that B2B buyers are increasingly tech-savvy. Millennials are moving up into procurement and management roles vacated by retiring Baby Boomers. They shop on their iPads and smartphones and expect informative, content-rich and fully-functional ecommerce websites that allow them to transact easily at any time. To remain competitive, wholesale distributors must stop treating ecommerce sites as "add ons" and, instead, view ecommerce as the critical hub of their businesses.
Buyers want information—lots of information—and they want it right now. Today's consumer researches online and appreciates credible content that helps them make buying decisions. Provide this content to them through your ecommerce website and consumers will be much more likely to trust and purchase from you.
Rich, online content offers more benefits to your business as well. It increases your website's credibility with search engines, leading to higher search engine rankings and more organic search traffic. Online content can also boost your social media and email marketing efforts. Push out great content and you’ll build a reputation as a resource for valuable, trusted information in your market.
Distributors must create opportunities and nurture relationships with their B2B vendors and partners. Why not offer your suppliers opportunities to communicate with and connect to your end customers? Everything you do should be aimed at making business easier for your suppliers.
So you have the attention of your customers, but how do you keep it? You must constantly experiment to increase customer loyalty. So dream big, and be sure you have a platform that can grow and scale quickly, offering you the chance to implement new solutions as your business grows.
Running a successful wholesale distribution business in Singapore requires keeping pace with changes in technology, the economy, workforce demographics, consumer behaviours, pricing models, and much more. These challenges often put smaller, independent distributors at a disadvantage to national or international operations. With limited resources, independents may suffer from poor inventory management, outdated technology and insufficient finances to support growth. But it doesn't have to be this way.
NetSuite levels the playing field with QuickStart. For a fixed fee and scope, Singapore wholesale distributors with up to 10 users can get up and running with cloud ERP typically within three months. With fast and easy implementation, independents can realise the benefits of a modern cloud ERP solution quicker to accelerate time to market, lower costs and compete against larger players. NetSuite scales with your business so you stay ahead of the curve.