Danielle Tarp

Oracle NetSuite Corporate Communications

NetSuite Launches NetCommerce

NetSuite Vision of a Single, On-line Solution Combining ERP, CRM and Ecommerce Operations Realised

NetCommerce Integrates Ecommerce Seamlessly with ERP/CRM, Providing a Complete Solution for Multi-Channel Selling

SAN MATEO, CA—June 24, 2004—NetSuite, Inc. today announced NetCommerce, the first and only on-line solution that seamlessly integrates website and Web store functionality with financials, warehouse management, sales and customer support systems. NetCommerce seamlessly integrates with NetSuite's front-office and back-office solution to make it as easy to deliver sales and service on the Web as it is in person. In addition, NetCommerce makes it possible for small and midsized companies to deliver an "" experience for their customers and partners, providing a complete view of a customer's interaction with a merchant by simply logging into a website. Finally, NetCommerce includes powerful e-marketing capabilities that help in acquiring new customers, as well as tracking the success of marketing efforts.

For more information about NetCommerce, please go to NetSuite's award-winning product offerings include NetCRM, NetERP, NetCommerce, NetSuite and Oracle® Small Business Suite. The Oracle Small Business Suite name is used under license from Oracle Corporation (NASDAQ: ORCL).

Customers expect a high-quality experience regardless of the "channel" by which they encounter a merchant—whether on-line, in-store, or on the phone. As the Internet has become more heavily used, most customers expect a merchant's website to be the focal point of contact, consolidating the entire history of their relationship—tracking packages, reviewing past orders, viewing sales quotes, answering frequently asked questions, and logging support calls.

However, in most companies, websites are add-on systems, at best designed to deliver marketing content and accept orders. These sites do not provide customer information stored in separate systems such as accounting, warehousing or support; nor do they consolidate offline sales and communications. As a result, companies spend an enormous amount of time and money attempting to tie their websites to incompatible accounting, inventory and customer management systems. For those that can't afford such costly integration projects, the customer experience is greatly degraded as information must be re-entered in multiple systems, causing errors and delays in servicing buyers.

NetCommerce completes NetSuite's vision to enable small and midsized businesses to run their entire operation on a single, on-line application. NetSuite's unique design solves the system integration problem by building the NetCommerce ecommerce solution on the same database that holds the history of all customer transactions and interactions with a merchant. When a customer logs into a website built on NetSuite, they can see their entire history with that merchant, regardless of whether the interaction took place on-line or offline. With NetCommerce, Web orders automatically update NetSuite to reduce inventory, notify the warehouse for shipping, create invoices for billing, and update customer records—eliminating the need to re-enter Web orders into separate systems. Since NetSuite websites are fed directly from a common internal system that integrates inventory, accounting and customer data, all information displayed on the Web site—pricing, stock levels, promotions and payment options—is done in real-time. More than 1,000 companies currently use NetSuite to automate their ecommerce operations (see accompanying release).

"To effectively compete today, small and midsize businesses have to make the move beyond first generation, ecommerce bolt-on website content and Web stores," said Gene Alvarez,
Vice President of Technology Research Services at META Group, Inc. "Trading partner demands are driving the move to second generation ecommerce—integrated with customer facing and back office real-time business processes and customer intelligence, all made simpler and significantly cheaper than their other ecommerce options to date."

"The new additions in NetCommerce make bringing your business to the Web ridiculously simple and amazingly powerful," said Zach Nelson, CEO of NetSuite. "With traditional business applications, it is almost impossible to extend internal business processes to the Web. With the addition of NetCommerce to NetSuite, companies deliver an experience that makes a small company look as trustworthy and as efficient as their largest competitor."

NetSuite includes core NetCommerce functionality as a part of the base offering. Included in NetSuite are:

  • Ability to generate template-based websites complete with pricing and inventory data held in NetSuite
  • Transaction capabilities including purchase orders and real-time credit card payments
  • Order management with fulfilment and billing workflow
  • Customer relationship management to record all transactions and interactions
  • Customer self-service portals to track shipments, view orders, and manage support issues
  • Affiliate and E-mail marketing tools and reports to manage marketing campaigns including click-through rates, ROI of each campaign and revenue generated from each partner
  • Personalised price lists and content

As well, NetCommerce extends NetSuite with two new modules that make the application more powerful than any stand-alone ecommerce product. NetCommerce Analytics is the first and only Web reporting tool that can incorporate transactional and customer-specific behavioral data, going far beyond traditional Web analytics applications. NetCommerce Site Builder enables companies to build and manage entirely customizable sites built with any tool (such as Macromedia Dreamweaver or Adobe Illustrator) that automatically links in real-time with NetSuite's accounting, inventory and customer management capabilities. It also enables companies to sell on-line in any language, and in any currency chosen by the Web shopper.

NetCommerce Analytics includes:

  • Marketing reports measure revenue and traffic generated from a company's various channels, campaigns and keywords. Using the system's sales data, each report specifies the exact amount of revenue generated from each marketing effort, and breaks it down into average revenue per visitor and revenue per customer. Conversion and visitor activity reports tell you how many leads became customers; how many customers visited repeatedly; the average numbers of visits, page hits, and more.
  • Customer reports provide detailed information of every Web activity performed by each customer. Find out what is in their shopping cart, how many times they have visited, what pages they viewed, when they viewed each page, and how they found your site. Drill-down on any keyword, referrer or page hit report to discover exactly which customers comprise the aggregate list.
  • Cart abandonment reports provide aggregate and detailed information on shopping patterns. Overall abandonment rates can be measured for any date range. Item specific reports measure abandonment on a per item basis. Abandonment rates can be e-mailed to merchants several times a day, highlighting unusual shopping patterns.

NetCommerce Site Builder includes:

  • Site development tools provide the flexibility designers need to build custom database-driven sites, while allowing non-designers to dynamically update their site with ease. Hosting capabilities allow Web designers to upload sites built using their preferred tools, and then convert the static site into a database-driven platform by using tags to easily accessing any product or customer information stored in the NetSuite database. The database-driven site can display dynamic information, such as customer-specific items, prices, quotes, and documents. Best of all, site information can be instantly updated by non-designers via a simple point-and-click interface.
  • Multi-national functionality includes multi-currency, multi-domain and language localization. Merchants can offer their products in multiple currencies, allowing customers to view and pay in their local currency. Multiple sites can be published, allowing each site to have its own domain name, language and look and feel. Language localization allows each merchant to customise every line of text on their site, including the checkout process and warning messages.
  • Advanced search tools provide merchants with extremely customizable search forms. Each search form can query any item field in the database, can determine the result fields, and can limit results based on any criteria such as price or manufacturer. Multiple search forms can be published to a website, further targeting results.

Pricing and Availability
NetSuite includes core NetCommerce functionality. The new NetCommerce Analytics and NetCommerce Site Builder Modules will be available in the summer, with pricing announced at that time.

For more information about NetSuite, visit:


Oracle is a registered trademark of Oracle Corporation and/or its affiliates.