Danielle Tarp

Oracle NetSuite Corporate Communications

Bicycle industry shifts into high gear with NetSuite cloud

Bicycle Industry Retailers, Distributors and Manufacturers Rely on NetSuite for Managing End-To-End Business Operations and Expanding Omnichannel Sales

Nutcase Helmets, 100%, Optic Nerve and JayBird Along with a Host of Interbike 2013 Exhibitors Achieve Strong Global Growth on NetSuite While Avoiding the Uphill Climb of On-Premise Systems

SAN MATEO, Calif.—September 19, 2013—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel software suites, today announced new customer wins in the bicycle industry. The new wins announced today include Nutcase Helmets, a Portland, Ore.-based maker of unique and creative multi-purpose helmets for bicycles, scooters, skateboards and inline skates; 100%, a San Diego, Calif.-based maker of goggles for mountain bike and motocross riders; Optic Nerve, a leading maker of sunglasses for bicycling and other outdoor sports based in Wheat Ridge, Colo.; and JayBird, a maker of wireless headphones used by bicyclists and other fitness enthusiasts. These new wins are among a growing number of leading bicycle industry companies that are capitalizing on NetSuite to streamline their business processes, improve business performance and profitability, and reduce IT costs as they gain the agility to shift gears as needed in a fast-paced market of bicycle enthusiasts who demand a superior brand experience. With NetSuite, these customers are able to power their business faster and farther with a single, integrated system covering financials, inventory management, warehousing and third-party logistics (3PL), order management, CRM and sales across in-store, Ecommerce and mobile channels in both B2C and B2B markets.

The shift towards cloud business management among manufacturers, distributors and retailers of bicycles, bicycle gear and apparel coincides with the Interbike 2013 industry trade show, which is expected to draw more than 750 bicycle companies to Las Vegas on September 18-20. NetSuite is a sponsor of the trade show for the second consecutive year. For more information, please visit

As in the outdoor retail industry at large, NetSuite is increasingly the solution of choice for bicycle companies that recognise the competitive advantage that can be gained through outstanding business efficiency, real-time visibility into inventory, orders, sales and key metrics, and integrated processes across core functions that eliminate delays and unproductive manual work. In many cases, NetSuite bicycle industry customers have transitioned from disparate on-premise applications and cumbersome spreadsheets that introduced high administrative and IT overhead and curtailed growth potential; in other cases, early-stage companies are launching on NetSuite, eliminating the need for a costly and disruptive upgrade as the business grows. By avoiding the financial and operational burden of in-house IT systems, bicycle companies are focusing on product innovation, customer engagement and service, and growing the business with new offerings and across new markets.

NetSuite SuiteCommerce offers the bicycle industry a commerce platform for direct-to-consumer and wholesale business with the ability to run multiple branded websites tailored to geographic regions or customer segments from a single instance, while NetSuite OneWorld helps power global business with capabilities for multi-currency transactions and local tax compliance. NetSuite inventory management, demand planning and order management capabilities enable bicycle companies to streamline the end-to-end supply chain—from procurement across dozens or hundreds of suppliers to fast and accurate orders over multiple touchpoints. NetSuite financials, dashboards and richly flexible reporting capabilities enable bicycle company management to monitor key metrics in real time and make informed, data-driven decisions that drive the business forward. NetSuite is helping fast-growing bicycle companies improve performance by:

  • Providing a real-time, 360-degree view of the business by seamlessly integrating financials / ERP, CRM and Ecommerce, thereby empowering businesses to manage their interactions directly with consumers, other businesses and trading partners.
  • Improving supply chain operations with integrated inventory and order management, and building demand forecasts with real-time data, reducing excess inventory or the risk of stockouts.
  • Allowing data to flow seamlessly to wholesale distributors and their trading partners, to ensure communication is in lockstep with the same data, audit trails and real-time accuracy at every stage.
  • Sharing container, pallet, location, forecasting, scheduling and unit-level data with stakeholders, while collaborating on a common cloud platform.
  • Managing all transactions and associated customer interactions regardless of touchpoint.

"Just like a high-performance bicycle rider, companies in this industry need to be able to shift gears quickly to capitalize on market opportunities and meet the demands of bicycle enthusiasts," said Roman Bukary, NetSuite VP of Manufacturing and Wholesale Distribution. "NetSuite is helping bicycle companies synchronize all their moving parts to operate more cost-efficiently and grow their businesses at a breakneck pace."

100%, JayBird, Nutcase Helmets and Optic Nerve join other bicycle companies, including Niner Bikes, Terry Bicycles, SIDI America and Nuun, to run their businesses more efficiently in the cloud.

NetSuite SuiteCommerce Changes the Game for 100% and JayBird

100% (, a maker of goggles for mountain bike and motocross riders in San Diego, launched the company on NetSuite after resurrecting one of the most iconic brands in motocross racing. Previous experience with NetSuite convinced senior leadership at 100% that NetSuite's unified system of cloud-based business management software would be the best fit to launch the company, saving it the expense of a large IT staff. NetSuite's drop shipping capability drives shipments to 50 countries around the world and through an exclusive distributor in the U.S., while a B2C website gives 100% visibility into customer demand and a customer centre lets distributors check invoices and statements. NetSuite's ease of use, customization capability and real-time dashboards are combining to help drive growth of nearly 150 percent in just the second year of the company, making 100% the second-most widely used goggles in a survey conducted by Vital, an online community of mountain bike racers. "The NetSuite cloud is the only way to go," said Herve Orny, COO at 100%. "Its ease of use, cost effectiveness and drop shipping capabilities make it an ideal solution to grow a business."

JayBird (, a Salt Lake City, Utah-based maker of Bluetooth wireless headphones used by bicyclists and other fitness enthusiasts, launched its business in 2007 on NetSuite as it was "hands down" the best option for efficiency and growth based on an evaluation by its accounting firm. JayBird, with its CEO and accounting team in Australia, has grown its revenue 580 percent over the last three years while running NetSuite to support end-to-end business processes, including financials, CRM and sales force automation, inventory and order management, warehousing, and sales across 50 international retailers and distributors, including Best Buy, Apple, REI, Amazon and Ranked #785 on the 2013 Inc. 5000, JayBird also uses SuiteCommerce as an Ecommerce storefront for direct-to-consumer sales. "We selected NetSuite as our platform when we began in 2007 because it would allow us to scale quickly, simply and holistically while allowing remote staff access to the system just as well as staff in the head office," said JayBird CEO Judd Armstrong. "We attribute part of our success to our ability to manage the operation tightly and effectively through NetSuite."

NetSuite Replaced Multiple On-Premise Software Systems for Nutcase Helmets and Optic Nerve

Nutcase Helmets (, a Portland, Ore.-based maker of unique and creative multi-purpose helmets for bicycles, scooters, skateboards and inline skates, has more than doubled its revenue since going live on NetSuite in 2010. Replacing a combination of QuickBooks and LightSpeed that couldn't integrate across the company, NetSuite has given the manufacturer a 360-degree view of the customer across multiple touchpoints from sales to financials to marketing to order fulfilment. With NetSuite's cloud-based system, Nutcase can manage its business distributing to more than 600 stores across the United States and to 30 countries around the globe without an IT staff. "It's been awesome to get to our size without needing an IT person managing everything," said Chris Streight, Sales Director for Nutcase. "NetSuite reporting gives us visibility into customer demand, helping us meet demand and drive up customer satisfaction."

Optic Nerve (, a leading maker of sunglasses for bicycling and other outdoor sports based in Wheat Ridge, Colo., has improved end-to-end business efficiency since replacing an on-premise J.D. Edwards system with NetSuite in February 2011. "The reason we were attracted to NetSuite was to get away from big mainframe servers and having to put time and resources into maintaining those systems when we could be marketing and selling sunglasses," said Optic Nerve CEO Bill Cotton. "NetSuite is very fast and user-friendly and has changed our business in a lot of different ways. Having a program like NetSuite in the cloud that's available and open means our entire sales team can readily access it, which is incredible," said Cotton. "We can give our sales people real-time access with no more FTP files to slow things down. We can run business in real time—it's great."

Today, more than 16,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud financials/ERP suites for divisions of large enterprises and mid-sized organisations seeking to upgrade their antiquated client/server ERP systems. NetSuite excels at streamlining business operations as demonstrated in a recent Gartner study naming NetSuite as the fastest growing financial management software vendor on a global basis. NetSuite continues its success in delivering the best cloud ERP/financials suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud is accelerating.


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