Danielle Tarp

Oracle NetSuite Corporate Communications

Top creative digital agencies embrace NetSuite SuiteCommerce in Asia

The Egg, PointStar and I Concept partner with NetSuite to merge creative design with SuiteCommerce platform

SINGAPORE — 16 October 2012—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP software suites, today announced partnerships with three creative digital agencies in Asia, which specialise in customised eCommerce and mobile websites to enhance user experience, as well as search engine optimisation (SEO) and content management systems (CMS). The new partnerships with PointStar (Singapore), The Egg (Hong Kong) and I Concept (Malaysia) are aimed at enriching NetSuite's new SuiteCommerce platform.

These partnerships form part of the new NetSuite Agency Program, an alliance of leading creative digital agencies that have teamed with NetSuite to provide commerce businesses with the chance to combine superior interactivity, functionality and aesthetics, with the highly flexible web storefront and unique back-office integration of NetSuite's SuiteCommerce platform.

SuiteCommerce is designed to address the limitations and complexity of first-generation commerce systems, enabling businesses to streamline business processes, grow relationships using built-in marketing tools and immerse customers in a richly interactive and intuitive shopping experience. It operates directly on the core NetSuite Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) business management application.

"NetSuite's partnership with some of Asia's top creative digital agencies helps businesses stay competitive as eCommerce continues to skyrocket throughout Asia, with more people going online and a strengthening middle class," said Mark Troselj, managing director, APAC for NetSuite. "SuiteCommerce resolves the problem of broken or disjointed customer experiences inherent in many multi-channel retail systems, by unifying multiple touchpoints into a single, cloud-based business system. This enables businesses to deliver a top quality shopping experience that can increase customer engagement and loyalty, build brand presence and ultimately drive sales."

The new creative digital agency partners in Asia are:

The Egg ( is a multi-lingual search engine optimisation (SEO) agency headquartered in Hong Kong, specialising in helping companies get found in online searches in China, Japan, Korea, Thailand and throughout the rest of Asia. Established in 1998 as a creative web design agency, The Egg has evolved into an integrated SEO, pay-per-click (PPC) and competitive intelligence digital marketing agency, serving multinational clients throughout Asia and the Greater China Region. With offices in Hong Kong, Guangzhou and Shanghai, The Egg has approximately 30 staff and has expertise in performing SEO in simplified Chinese, traditional Chinese, Japanese, Korean, Thai and English, making it the ideal one-stop-shop for executing SEO on a region wide basis. It works with leading brands such as eBay, Lufthansa, Cisco, Motorola and Texas Instruments.

"It is surprising how many eCommerce sites are not search engine and user friendly, struggling to succeed organically in many search engines as a result," said Richard Mabey, managing director of The Egg. "Unless a business drives traffic to their web store, then converts and retains customers, a flashy site will remain just that. Our partnership with NetSuite offers SuiteCommerce customers a proven way to maximise their reach with powerful SEO and analytics."

The PointStar Digital Agency ( is a digital agency based in Singapore, helping businesses engage with the right target audience on the Internet through a comprehensive marketing strategy that encompasses the most effective mobile and web platforms. It consists of highly skilled experts and certified professionals in Google Adwords, analytics, SEO, social media marketing, web and mobile development and design.

"The digital landscape may constantly evolve, but ultimately it's still populated with people who bring their behaviours, thinking and mindsets when interacting with others and with information in the digital landscape," said Justin Lee, CEO of The PointStar Digital Agency. "Our team offers SuiteWorld customers extensive experience and thorough background in marketing and behavioural mindsets to understand how people search for, react to and share information."

I Concept Solutions ( develops breakthrough ideas, produces creative web design, innovates web applications and online system customisation, and provides online marketing solutions, to help clients market their website and brand online. It is a leading service provider in the customisation of Web 2.0, content management systems (CMS), eCommerce, portal and special web applications. It was awarded the No. 1 Web Design Company in Malaysia in 2011 by topseos (

"Our partnership with NetSuite offers businesses a complete commerce solution, starting with a digital strategy and website design, right through to order fulfilment and backend business management," said Ang Chong Han, senior consultant of I Concept Solutions. "It takes care of all the components needed for a successful online business, delivering a fantastic shopping experience for B2B and B2C customers."

SuiteCommerce plays an integral role in NetSuite's "Commerce as a Service" (CaaS) initiative. It aims to provide commerce businesses with a central system to manage all transactions with consumers and other businesses on multiple touchpoints (website, smartphone, tablet, in-store, social media site, etc.), to deliver a unified multichannel customer experience. Integration with back-office financials, CRM and order and inventory management, allows companies to improve business efficiency, leverage customer data to deliver a personal shopping experience based on purchase history, and use product data for strategic merchandising (for example, promoting high-margin products or excess inventory).

Today, more than 12,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud ERP suites for divisions of large enterprises and mid-sized organisations seeking to upgrade outdated client/server ERP systems. NetSuite excels at streamlining business operations, as demonstrated in a recent Gartner study naming NetSuite as the fastest growing top ten financial management systems vendor in the world. NetSuite continues its success in delivering the best cloud ERP/financials suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud is accelerating.


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