Danielle Tarp

Oracle NetSuite Corporate Communications

Australian retailers and distributors fuel business growth with NetSuite cloud

The Brand Stable, 2Chillies, and Watches of Switzerland Rely on NetSuite to Run End-to-End Business Operations and Expand Omnichannel Sales with Ease

Sydney, Australia—31 October 2013—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that a growing number of organisations in the Australian retail, wholesale and distribution sectors are building and expanding successful businesses with NetSuite's cloud-based business management software solutions. NetSuite allows retailers, wholesalers and distributors, such as The Brand Stable, 2Chillies and Watches of Switzerland, to streamline their business processes, improve business performance and profitability, expand sales channels and provide an omnichannel commerce experience to its customers, as they gain the agility needed to compete in the highly competitive retail market in Australia. These organisations are able to power their businesses faster and further with a single, integrated business management system from NetSuite, covering financials, inventory management, warehousing, order management, CRM and omnichannel sales, across in-store, Ecommerce and mobile channels in both B2C and B2B markets. With NetSuite, Australian retailers, wholesalers and distributors are able to transform the efficiency, transparency and business performance of their growing omnichannel businesses, delivering an unprecedented frictionless omnichannel customer experience.

Australian retailers, wholesalers and distributors are benefiting from the power of NetSuite SuiteCommerce, which offers a commerce platform for direct-to-consumer and wholesale business, with the ability to run multiple branded websites tailored to geographic regions or customer segments from a single instance. Others are leveraging NetSuite OneWorld to help power global business with capabilities for multi-currency transactions and local tax compliance. NetSuite inventory management, demand planning and order management capabilities enable retail organisations to streamline the end-to-end supply chain—from procurement across hundreds of suppliers, to fast and accurate orders over multiple touchpoints. NetSuite financials and flexible reporting capabilities enable retail management to monitor key metrics in real-time and make informed data-driven decisions that drive the business forward.

NetSuite is helping these organisations improve performance by:

  • Providing a real-time, 360-degree view of the business by seamlessly integrating financials / ERP, CRM and Ecommerce, thereby empowering businesses to manage their interactions directly with consumers, other businesses and trading partners.
  • Improving supply chain operations with integrated inventory and order management, and building demand forecasts with real-time data, reducing excess inventory or the risk of stockouts.
  • Allowing data to flow seamlessly to wholesale distributors and their trading partners, to ensure communication is in lockstep with the same data, audit trails and real-time accuracy at every stage.
  • Sharing container, pallet, location, forecasting, scheduling and unit-level data with stakeholders, while collaborating on a common cloud platform.
  • Managing all transactions and associated customer interactions regardless of touchpoint.

"Traditional on-premise software approaches used by many retailers, wholesalers and distributors create a barrier to business growth, by increasing IT costs and decreasing business efficiency and accuracy," said Mark Troselj, managing director of APAC and Japan for NetSuite. "By switching to the NetSuite cloud, today's modern organisations can rapidly adapt to market changes and distribute across multiple channels, gaining a competitive advantage and driving success in the global economy."

NetSuite is helping businesses, such as The Brand Group, 2Chillies and Watches of Switzerland, eliminate unproductive manual work, optimise customer engagement and focus on growing their businesses.

Watches of Switzerland ( was established in 1996 and is Australia's largest specialist retailer of luxury Swiss watches, with over 40 employees and retail shops in Melbourne, Sydney and Perth. It showcases a wide selection of premium watch brands, including Rolex, A. Lange & Söhne, Breitling, Jaeger–LeCoultre, IWC, Cartier, Omega, Panerai, TAG Heuer and Oris. The watch retailer was using a mix of disparate and outdated software, including MYOB Exonet and, which were causing customer service and inventory reporting issues. Watches of Switzerland turned to NetSuite in 2012 for ERP, CRM and inventory management, as well as to natively use NetSuite to run its point-of-sale (POS) environment.

"Before we deployed NetSuite, we were making business decisions based on our own knowledge of the business and professional gut feel, as opposed to business driven data analytics," said Sam van der Griend, managing director of Watches of Switzerland. "We now have real-time visibility into our business, supported by up-to-date reporting and analytics via dashboards, which are an integral part of helping us make timely and accurate business decisions."

2Chillies ( is a Gold Coast-based retailer and wholesaler of swimwear and clothing for women and children. The business has grown considerably in recent years, with over 16 employees, a B2C website, a wholesale business and seven brick-and-mortar stores throughout Australia and Hawaii. As it continues to expand, it turned to NetSuite for an integrated business management solution that includes financials, sales, order management, warehousing and inventory management. NetSuite has given 2Chillies real-time visibility and control to support timely inventory refreshes and seamless interactions with customers.

"As our business expanded, we needed an integrated system that could support us with more than a simple accounting package, especially as we expanded beyond Australian shores into Hawaii," said Daniel Hawker, CEO of 2Chillies. "After switching to NetSuite, we immediately realised the efficiency benefits that can be achieved by having everything we need to manage our core business processes in one place, by automating many of our manual processes and by having use of NetSuite's powerful business management software. We can now support our future business growth with confidence."

The Brand Stable is an Australian-based wholesaler and distributor of online retail fashion brands Samantha Wills (designer jewellery), Icon Brand (men's accessories), Happy Socks (socks), Sunday Somewhere (eyewear) and Cheddar Pocket (men's accessories). Over the past three years, The Brand Stable has grown rapidly with 35 employees now in six locations in Australia, the UK and the US, as well as eight subsidiaries. The Brand Stable's previous on-premise software, including industry-specific client server solution ABM and multiple spreadsheets, could no longer support this growth, particularly managing the subsidiaries, six different currencies and reporting on more than 2,000 active SKUs in its product range. It turned to NetSuite OneWorld in 2009 to better manage its financials, inventory and core business processes—all with minimal in-house IT resources. NetSuite OneWorld provides multi-subsidiary support that allows The Brand Stable to manage its operations in real-time by consolidating financials, automating reporting and performing real-time cost of sales analytics. NetSuite has enabled The Brand Stable to be multi-faceted and grow through diversification of its brands, without the added administration costs and manpower usually required.

"NetSuite has been instrumental in assisting our rapid expansion throughout Australia, as well as into the US and UK markets, making multiple subsidiary operations and reporting possible from any location, not to mention the diversification of our team and brands," said Andrew Gilroy, national operations manager from The Brand Stable. "NetSuite has given us the ability to have all of our six different locations and five different brands operating through one integrated system. All our brands are very separate in terms of ownership structures, so it is very important that we can drill down to an individual brand level so we can report on each on a monthly basis. NetSuite makes that possible for us, giving us greater visibility into our entire business."

Today, more than 16,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud financials/ERP suites for divisions of large enterprises and mid-sized organisations seeking to upgrade their antiquated client/server ERP systems. NetSuite excels at streamlining business operations as demonstrated in a recent Gartner study naming NetSuite as the fastest growing financial management software vendor on a global basis. NetSuite continues its success in delivering the best cloud ERP/financials suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud is accelerating.

About SuiteCommerce
NetSuite SuiteCommerce enables B2C and B2B merchants, manufacturers and distributors to seamlessly connect every step of a multi-channel, multi-location business—from Ecommerce, POS and order management to merchandising, marketing, inventory, financials and customer support. Featuring an advanced webstore that allows the creation of uniquely branded and personalised shopping experiences optimised for multiple devices, SuiteCommerce empowers businesses to run across multiple touchpoints—web, brick-and-mortar stores, social, mobile—all from a single, unified cloud-based commerce system that provides unprecedented visibility into your business and customers. Visit for more information.


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