Danielle Tarp

Oracle NetSuite Corporate Communications

NetSuite and InsideView deliver first Social Intelligence software for both core CRM and ERP business processes

Built on the SuiteCloud Platform, InsideView for NetSuite Integrates Social Intelligence into Core Business Processes

San Francisco, Calif.—November 10, 2009—InsideView, a Sales 2.0 leader, and NetSuite (NYSE: N), a leading vendor of cloud computing business software suites, today announced InsideView for NetSuite, the first Social Intelligence application to bring social media to both CRM and ERP, optimising core business processes that are essential to driving the success or failure of every business. InsideView for NetSuite now allows NetSuite users to have instant access to relevant intelligence harvested from emerging social media, such as Twitter, LinkedIn, Facebook, Jigsaw and NetProspex, as well as editorial sources, such as Thomson Reuters and Capital IQ (a Standard & Poor's Company), directly within NetSuite, empowering users to significantly improve business efficiencies across sales, marketing, billing, procurement, and HR operations.

InsideView for NetSuite was built using NetSuite's SuiteCloud development platform and is the first social intelligence application delivered natively within NetSuite. The new application expands the NetSuite-InsideView partnership beyond its original sales intelligence focus to deliver the power of social intelligence throughout both front-office sales and marketing and back-office financial operations. By leveraging the social intelligence delivered by InsideView directly within the NetSuite interface, businesses can gain new insights into their customers, prospects, employees and vendors to realize cross-enterprise productivity improvements.

InsideView for NetSuite brings a host of benefits to businesses, including the ability to:

  • Proactively monitor the financial health of customers and partners to assess payment risk and improve collections processes;
  • Leverage social media "buzz" to gauge suppliers' brand reputation, customer satisfaction, and service levels and assess supply chain risk;
  • Improve high-end selling through social and business connections to C-level executives;
  • Help sales professionals uncover new customer engagement opportunities faster with alerts on key business events;
  • Integrate social profile information to engage job candidates across multiple channels, including Facebook, LinkedIn, Twitter;
  • Increase cross-enterprise productivity by tapping into accurate, relevant and timely business insights directly within the NetSuite user interface.

"InsideView is an excellent example of how a partner can leverage SuiteCloud to optimise business processes across the company," said Guido Haarmans, vice president, SuiteCloud Developer Network of NetSuite. "The social intelligence delivered by InsideView provides the tools for companies to significantly increase sales productivity, and improve billing, procurement and recruiting efforts for our customers."

"Our expanded partnership with NetSuite underscores the increasing relevance of social data throughout business operations," said Umberto Milletti, founder and chief executive officer of InsideView. "NetSuite is leading the charge by making social intelligence available to its entire user base to drive significant business efficiencies."

Building on NetSuite allows InsideView to go beyond Social CRM for sales and marketing workflows and extend into Social ERP optimised for back-office operations such as:

  • Billing / Collections: Automated monitoring of financial events such as funding developments, analyst ratings, earnings calls, cost cutting, bankruptcy, etc., allows for the real-time prioritization of accounts and collections efforts while relationship mining helps expedite billing issues.
  • Procurement: Consolidated contact search allows for easier resolution of bidding, pricing, or payment issues and integrated competitor profiles help identify and evaluate other potential vendors.
  • Recruiting: Automated monitoring of talent acquisition opportunities across target companies and consolidated contact search assist in sourcing candidates by title, industry, company size, key event and specific competitors.

InsideView is a member of NetSuite's SuiteCloud Developer Network, a multi-tiered program that enables Independent Software Vendors (ISVs) to quickly go to market with on-demand business applications by building on NetSuite's SuiteCloud platform and leveraging the power of NetSuite's core business suite. For more information about the integrated solution, please visit InsideView for NetSuite is immediately available to all NetSuite customers as a native mash-up, including a free version, which delivers light contact and company research capabilities.

About SuiteCloud
NetSuite's SuiteCloud is a comprehensive offering of on-demand products, development tools and services designed to help customers and commercial software developers take advantage of the significant economic benefits of Cloud computing. Based on NetSuite, the world's most widely used Software as a Service business software suite, SuiteCloud enables customers to run their core business operations in the Cloud, and software developers to target new markets quickly with newly created mission-critical applications built on top of mature and proven business processes. The complete SuiteCloud offering includes NetSuite's multi-tenant, always-on SaaS infrastructure; the NetSuite Business Suite of applications (Accounting / ERP, CRM, Ecommerce); the NS-BOS Development Platform; the SuiteCloud Developer Network (SDN), a comprehensive developer program for Independent Software Vendors (ISVs); and, a single-source online marketplace where customers can find applications to meet specific business process or industry-specific needs.  For more information on SuiteCloud, please visit

About NetSuite
NetSuite Inc. is a leading vendor of cloud computing business management software suites for mid-sized companies and divisions of large enterprises. NetSuite enables companies to manage core key business operations in a single system, which includes Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Ecommerce. NetSuite's patent-pending "real-time dashboard" technology provides an easy-to-use view into up-to-date, role-specific business information.

For more information about NetSuite Inc., please visit

NOTE: NetSuite and the NetSuite logo are registered service-marks of NetSuite Inc.  SuiteCloud is a trademark of NetSuite Inc.

About InsideView
InsideView is a Sales 2.0 leader, bringing intelligence gained from social media and traditional editorial sources to the enterprise to increase sales productivity and velocity. InsideView's award-winning sales intelligence solution, SalesView, continuously aggregates and analyzes relevant executive and corporate data from thousands of content sources to uncover new sales opportunities. SalesView delivers this intelligence natively within CRM systems and mobile devices for optimum usability. The San Francisco-headquartered company was founded in 2005 and is venture-backed by Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners. InsideView's products are used by more than 21,000 sales professionals and 2,000 companies worldwide, including Adobe, BMC, CapGemini, IBM, Polycom, and VMWare. InsideView's CRM partners include, SugarCRM, NetSuite, Microsoft, and Oracle. For more information, visit


NOTE: NetSuite and the NetSuite logo are registered service marks of NetSuite Inc.

Sales Chat

Interested in growing your business with NetSuite?

Start chat