Doubled Productivity and Fuels Strong Growth with Complete NetSuite Cloud Solution and Aminian Business Services

All-Safe Pool Safety Products


All-Safe Pool Safety Products


Orange, Calif.



Applications Replaced

QuickBooks, Microsoft Access database for CRM, Excel



“The entire business is built on NetSuite and our ability to access real-time financial, inventory and customer information has been a big part of our growth.” All-Safe Pool Safety Products

Customer Success

  • All-Safe Pool has achieved strong and steady growth in B2C and B2B sales of pool fences, nets, covers since deploying NetSuite in 2007 as a complete business solution.
  • A 2x gain in productivity across the board with on-demand access to real-time financial, inventory and customer information from anywhere and any device for 40-person family-owned company.
  • Multi-location inventory management provides real-time visibility into available stock and enables distribution optimization between two warehouses in Southern California and Charlotte, N.C.
  • NetSuite Light Manufacturing module supports fast, precise assembly of pool safety products per customer specifications.
  • All-Safe Pool optimizes pricing by tracking the fully loaded cost, including freight and labor, of each more than 2,000 SKUs.
  • NetSuite provides visibility and control for All-Safe's management of more than 100 vendors in North America, Europe and Asia with purchase order automation and transaction history.
  • NetSuite CRM helped drive a 25% gain in B2C sales by giving All-Safe Pool sales reps and managers in Southern California complete lead-to-order-to-cash management and sales force automation.
  • For business outside Southern California, NetSuite helps All-Safe Pool manage a B2B network of 50 authorized dealers across the U.S.
  • All-Safe has reduced B2B order process times by 90% with dealers entering orders directly through the SuiteCommerce-based website.


  • QuickBooks was unable to scale as All Safe Pool's data volumes grew, resulting in lost and corrupted data.
  • Lack of integration between QuickBooks and CRM and inventory systems meant All-Safe suffered poor visibility into critical business information, with lengthy delays.
  • Growth potential was limited by standalone, unintegrated applications and the need to manually manage data and IT systems.


  • Implementation by Aminian Business Services was on time and on budget, with the NetSuite solution provider partner retained for ongoing optimizations.
  • NetSuite SuiteCommerce deployment enables B2C customers outside of Southern California to enter their zip code to connect with an authorized All-Safe Pool dealer.
  • Cloud-based NetSuite solution met All-Safe Pool's desire to avoid on-premise software and server maintenance.

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