NetSuite OneWorld's Complete Business Visibility and Flexibility Supports Rapid Growth at Amobee





Foster City, Calif.


Digital Marketing Software and Services

Applications Replaced

Microsoft Dynamics AX (financials), S (CRM)


NetSuite OneWorld




Redwood City, Calif.

“NetSuite OneWorld runs everything at Amobee—order-to-cash, procure-to-pay, our entire financials, consolidation, and financial planning—all on a single unified cloud instance. We knew we couldn't achieve our plans of growing to 1,000 employees in 30 locations and becoming a multi-billion-dollar company by running on Microsoft Dynamics AX and disparate systems.” Amobee

Customer Success

  • By moving from a mix of disparate systems to a single, unified cloud-based business management suite, the global digital marketing software and services provider now enjoys full transparency to view expenditures and revenue on a daily basis.
  • With NetSuite OneWorld providing complete visibility into its business cycle, Amobee has been able to reduce its close cycle from an average of 10 days to three days.
  • Amobee can now capture actual spend and the average rate of spend, reducing the amount of defects or billing errors at the invoice level by 80%.
  • Executives now have a 360-degree view of the business and can track the order-to-general ledger lifecycle. Amobee now has the requisite controls in place to support financial audits and also has a repository of performance data which it can provide to customers on request.
  • As the self-styled ‘one-stop shop to CMOs,' Amobee seeks to rapidly expand its global presence from 600+ staff in 20 offices around the world to become a multi-billion-dollar company employing 1,000+ staff in 30 locations. NetSuite OneWorld supports those ambitions by enabling Amobee to quickly integrate an acquired business in less than 30 days.
  • Amobee was able to achieve a fast time-to-value, going live with cloud-based NetSuite OneWorld in six months versus at least 12 to 18 months with legacy alternatives, which would also have incurred huge hardware and software support overheads.
  • Freed from the burden of supporting disparate systems, manual processes and having to manage a data centre, Amobee is focused on generating business value through more effective interactions between the people who work at the company, its customers and suppliers.


  • Multiple systems—financials from Microsoft Dynamics AX, CRM from, and separate campaign and client services management systems—lacked bi-directional integration, limiting visibility and insight into customer lifecycles, preventing the business from scaling.
  • Staff had to effectively shut down the business one week a month to update transactions within the separate systems. Staff were forced to manually re-enter data from one system to another resulting in duplicate data entry and potential lost revenue generation opportunities.
  • Time spent on transactions and systems maintenance left less time for improving engagement with customers, partners, and suppliers.
  • Amobee was also unable to source and then provide the performance data required by some of its customers.


  • Amobee chose NetSuite OneWorld over SAP Business All-in-One because it needed a single, unified global cloud-based business management suite, which could support its growth. Amobee also wanted to work with a company with cloud DNA with experience of the advertising vertical.
  • Amobee transacts business in over a dozen currencies and simultaneously went live with a single global instance of NetSuite OneWorld for its APAC, EMEA and North America regions.
  • Customization to support the spend models needed by a provider of digital marketing software and services to advertisers, publishers and operators is easy within NetSuite OneWorld.
  • Today integration into multiple in-house and external platforms enables real-time fulfilment of advertising services via NetSuite web services and through the cloud connectors provided by NetSuite partner Informatica.

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