Danielle Tarp

Oracle NetSuite Corporate Communications


Evaluation Based on Completeness of Vision and Ability to Execute

SAN MATEO, Calif. — July 30 2008 — NetSuite Inc. (NYSE: N), a leading vendor of on-demand, integrated business management software suites for the mid-market enterprise and divisions of large companies, today announced that it has been positioned by Gartner, Inc. in the visionaries quadrant of the 'Magic Quadrant for E-Commerce' report (ID Number: G00158635) published on July 18, 2008 and authored by Gene Alvarez. NetSuite Ecommerce offers etailers one system to run their core ecommerce operations from online marketing, customer service, Web analytics to shopping cart, shipping and inventory management. For more information about NetSuite Ecommerce, please visit

According to Gartner: "Visionaries are vendors that represent an innovative, market-leading and forward-thinking or disruptive approach to e-commerce. However, because of this, they also exhibit a smaller market share. New entrants with exceptional technology may appear in this quadrant early, after their general availability release; typically, however, unique or exceptional technology will emerge in this quadrant after several quarters of general availability."

"This quadrant is often populated by new entrants that have new architectures and functionality, or deployment models such as SaaS that haven't garnered a large portion of the market. However, established technology providers that offer new functionality that isn't found in any other provider's offerings also can be in this quadrant."

"Providers that can meet customer's production requirements, and general availability of at least one year, indicates that they must be more than a startup with a good idea. Technology providers in this quadrant must demonstrate customers in production, proving the value of the new functionality and architecture. Frequently, visionaries will drive leaders toward new concepts and engineering enhancements."

"We believe that our positioning in the visionaries quadrant by Gartner confirms that NetSuite demonstrates the future of ecommerce," said Mini Peiris, VP of Product Marketing at NetSuite. "NetSuite Ecommerce offers etailers a comprehensive system to run their core business operations rather than struggle with integrating a shopping cart with multiple systems that span Web analytics, online marketing, customer self-service, inventory management, complex pricing, product catalog and shipping integration to get a complete view. NetSuite allows etailers to focus on serving their shoppers and leverage new emerging trends in ecommerce rather than worrying about their systems."

Thousands of companies around the globe have standardised their ecommerce operations on NetSuite for their core business operations — from orders and fulfilment, to inventory and warehouse management, to Google Keyword, purchase tracking and search engine optimisation, to email marketing campaigns and multi-channel selling. Additionally, NetSuite gives mid-sized companies a customisable solution for managing complex ecommerce sites for global organisations with multiple companies, subsidiaries and currencies, and with multiple websites. NetSuite's depth of advanced capabilities in business process customisation helps larger, more complex businesses meet their industry-specific requirements. Other ecommerce features NetSuite offers include unique shopping cart conversion tools — reporting on what items were abandoned by each shopper, and sending email marketing campaigns to those shoppers; innovative up-sell tools (Up-sell Manager); and enhanced shopping cart flow (PayPal Express Checkout), pictures in cart, displaying shipping rates prior to checkout, and multi-language capabilities.

One example of a company growing successfully with NetSuite for Ecommerce is Tsar Nicoulai Caviar ( — a pioneer in domestic sturgeon farming that has developed an innovative and sustainable approach to produce caviar using tank-farming techniques. For more details on Tsar Nicoulai Caviar and how NetSuite is helping them grow their business, see the accompanying press release.

About the Magic Quadrant (Disclaimer Required)
The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

For more information about NetSuite Inc., please visit


NOTE: NetSuite and the NetSuite logo are registered service marks of NetSuite Inc.

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