Danielle Tarp

Oracle NetSuite Corporate Communications

Leading UK retailers and distributors adopt new NetSuite SuiteCommerce cloud platform to grow business

Baylis and Harding, Blitz Sport, Harvey Maria, and 2Pure Embrace End-to-End Channel-Agnostic Commerce Solution to Unite B2B, B2C Multichannel Commerce and Back-Office Operations

LONDON, UK—26 September 2012—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP software suites, today announced the latest UK customers that have adopted the NetSuite SuiteCommerce platform as a complete cloud commerce solution to run multichannel sales across B2B, B2C, in-store, and marketplaces such as Amazon and eBay, financials, inventory management, order management, distribution, customer relationship management, marketing promotions, and other core processes. NetSuite's latest customer wins—Baylis and Harding, Blitz Sport, Harvey Maria and 2Pure—span the retail and wholesale distribution industries. NetSuite SuiteCommerce allows them to deliver a unified multichannel customer experience that drives sales across multiple touchpoints, increasing customer engagement and loyalty, strengthening brand presence and enabling business growth across multiple channels.

These UK-based businesses are joining thousands of NetSuite customers already deploying the integrated Commerce platform provided by NetSuite, a publicly traded company listed on the NYSE. As importantly, these businesses enjoy the consistent pricing benefit of NetSuite SuiteCommerce—NetSuite doesn't charge businesses a percentage of their revenue to support their software needs, while companies like Demandware (NYSE: DWRE) do, requiring businesses to pay higher costs when the customers' sales increase.

NetSuite's SuiteCommerce platform is at the heart of NetSuite Commerce as a Service (CaaS), and enables businesses to manage interactions with other businesses and directly with consumers via a cloud platform that delivers an enhanced customer experience, on multiple touchpoints (website, smart phone, tablet, in-store, social media site, etc.), directly on the core NetSuite ERP/CRM business management application. This technology transcends the limitations and complexity of first-generation eCommerce systems to deliver new efficiencies for merchants and a superior experience for customers. For more information about SuiteCommerce please visit

Among its many capabilities, SuiteCommerce Order Management is paramount in enabling commerce transactions regardless of touchpoint or currency. The SuiteCommerce Order Management System (OMS) offers unmatched billing capabilities such as payment capture, refunds, invoiced billing, usage-based, and recurring billing to support any type of desired customer interaction for B2B and B2C environments. In addition, SuiteCommerce OMS provides a robust, rules-based workflow technology to manage the lifecycle of a transaction – order-to-fulfilment-to-payment capture-to-repurchase. It reduces fraudulent orders and the amount of time spent reviewing them by providing intelligent review and exception capabilities that will raise red flags and place a hold on orders. It provides powerful back-office technology such as warehouse management capabilities including bin and lot tracking, pick/pack/ship fulfilment process, support for multiple warehouse locations, and the intelligence to select the appropriate warehouse based on each merchant's business logic. SuiteCommerce can be integrated with local shipping services such as Royal Mail and Parcelforce to generate real-time rates, print shipping labels, and automatically send package tracking information to shoppers. All of these capabilities are delivered with the multi-currency and multi-tax support required to deliver seamless global commerce.

New partnerships with UK technology leaders and digital design agencies enable customers to benefit from powerful commerce functionalities including social ratings; reviews and conversations; social CRM; user-centric webstore design; product promotions; real-time shopping cart recovery; a comprehensive range of delivery options; a multi-currency payment gateway; and an integrated Point of Sale (POS) system incorporating both software and hardware solutions.

Integration with back-office financials, CRM and order and inventory management allows companies to improve business efficiency, leverage customer data to deliver a personal shopping experience based on purchase history, and use product data for strategic merchandising.

Andy Lloyd, General Manager of Commerce Products at NetSuite says: "Consumers and businesses are becoming increasingly sophisticated in their shopping habits and expect a personal, consistent experience, whether they are shopping in a brick and mortar store, on a mobile device, or any other platform. By adopting NetSuite SuiteCommerce, these retailers can transform how they operate, enabling them to deliver a rich, touchpoint-agnostic experience to their customers. Complete integration between front and back-end systems also enables these brands to efficiently deliver goods and services in a world-class fashion."

The UK retailers that have adopted the NetSuite SuiteCommerce platform include:

Baylis and Harding ( is one of the fastest-growing, award-winning, multi-channel bath, body and gift manufacturers in the UK market. Before implementing NetSuite, the company was using a number of different suppliers for their central systems and eCommerce needs.

With NetSuite SuiteCommerce, Baylis and Harding is able to manage B2B and B2C sales, finance, warehouse and logistics, and customer relationship management (CRM)—specifically using NetSuite to do cart abandonment marketing by sending emails to shoppers that abandon carts, and sales reporting—all in one single commerce solution. NetSuite SuiteCommerce enables Baylis and Harding to improve its B2B and B2C websites, which now include sophisticated commerce functionalities; customer reviews, wish-lists and recently viewed items.

Andy Taylor, IT Manager at Baylis and Harding says: "It was almost impossible to get a true, consolidated view of our company data previously. However, with NetSuite, we are now able to run all these applications on an end-to-end system which provides us with a single view of everything happening in the company."

Blitz Sport ( is the UK's leading supplier of martial arts equipment, supplying some of the top names in the industry including Olympic medallists, world champions and the Armed Forces. Blitz replaced Sage Line 50 and Dydacomp Mail Order Manager, and has adopted the new NetSuite SuiteCommerce platform as a complete cloud commerce solution, spanning eCommerce and multi-channel sales across in-store retail, B2B, B2C, mail-order, telesales and marketplaces such as Amazon and eBay. Blitz Sport uses NetSuite SuiteCommerce to run eCommerce, financials, inventory management, point of sale (POS), order management, distribution, customer relationship management, marketing promotions, and other core processes—all without a dedicated IT staff. NetSuite has streamlined Blitz Sport's operational efficiency, unifying B2B and B2C commerce into a single site that is natively integrated to NetSuite's leading order management system, allowing the company to grow into other European markets without the operational bottlenecks of traditional on-premise software. In addition, because the website and the POS are on the same system, shoppers can buy items online and return them at Blitz Sport's retail store. The deployment of NetSuite has led to doubled inventory turnover and a tenfold increase in international sales.

Harvey Maria ( provides creative, resilient and elegant flooring. The company is using NetSuite SuiteCommerce for integrated accounting, CRM B2B and B2C eCommerce, including shopping cart management and check-out. Richard Contreras, owner of Harvey Maria says: "Our annual turnover has increased by 50% in the last year and NetSuite has been integral to our success, enabling us to easily sell and ship internationally." Using the SuiteCommerce platform, Harvey Maria is able to grow international sales through its webstore and the strong integration capabilities of NetSuite SuiteCommerce means that the company can outsource key business processes such as warehouse storage, distribution, call handling and accounts, minimising staffing costs.

2Pure ( is a Scottish based distribution company focused on the active lifestyle market, providing bikes, cycle clothing and sports focused nutrition. NetSuite SuiteCommerce enables 2Pure to expand business into multiple sales channels across B2B and B2C. Using NetSuite's single platform for commerce, ERP, CRM and accountancy has helped 2Pure increase sales by 50% in the last six months, without the need to employ more staff. Warehouse distribution efficiencies have also cut the need for warehouse space by 40%. George Bowie, Managing Director at 2Pure says: "With NetSuite, we are able to manage multiple brand websites for our customers on one platform, while providing an individual brand experience for our customers including retailers such as Tesco, ASDA and Evans Cycles."


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