Danielle Tarp

Oracle NetSuite Corporate Communications

Leading E-Tailers Meet Holiday Rush With NetSuite

Powered by NetSuite, blinc, La Cense Beef, MOTIF Modern Living, Radcliffe and Romanico's Chocolate Enjoy Unprecedented Smooth Selling and Higher Profits

SAN MATEO, Calif.—December 14, 2006—NetSuite, Inc., the leader in on-demand business software suites, today announced that among its more than 2,000 ecommerce customers, several well-known companies spanning a spectrum of retail and fashion are using NetSuite for ecommerce success during this holiday season. These successful companies have received national attention and accolades: blinc Inc. (Herndon, VA) maker of high-end cosmetics; La Cense Beef (Dillon, MT) one of Montana's oldest grass-fed beef cattle ranches; MOTIF Modern Living (Austin, TX ) retailer of contemporary home furnishings; Radcliffe (London, UK) designer of high-end jeans; and Romanico's Chocolate (Miami, FL).

Hundreds of businesses are featured on the NetSuite website. For more information on these hot ecommerce companies, please visit

"The Internet was supposed to make the size and location of a company irrelevant when it came to selling on the Web, but this promise was not realised because of weak, first generation technology," said Mini Pieris, vice president of product management for NetSuite. "NetSuite's unique features bring SMBs to the ecommerce promised land, where the quality of the buying and service experience — not the size of the merchant — define winners and losers."

Built on NetSuite's accounting heritage, ecommerce is one of the key components of NetSuite in addition to CRM and ERP. The NetSuite ecommerce engine offers many unique features that cannot be found in any other ecommerce platform, including:

  • Websites powered by NetSuite always have real-time inventory data and are tightly integrated with UPS and FedEx to generate rates and print shipping labels.
  • All Web orders are automatically recorded for accounting purposes, and can be processed through an approval, fulfilment, billing workflow. Inventories will be automatically updated in real-time.
  • Customers can view their lifetime order history online, track their own packages, and communicate with a support department that has access to the customer's purchase history.
  • Online retailers can increase their sales through marketing campaigns initiated from within NetSuite and then measure the effectiveness of each campaign down to the penny.
  • Online retailers can leverage powerful features including Google Keyword-to-Purchase Tracking, search engine optimisation tools and multi-channel selling in NetSuite ecommerce, and are key to compete with Internet retailing titans such as and
  • Internet retailers can go beyond traditional multi-channel selling to tap into any online channel and maximise their exposure on the Web with an easy export of their products into comparison shopping engines such as Google's Froogle, eBay's, Shopzilla (BizRate) and NexTag.

Here's what these hot ecommerce companies are saying about NetSuite:

blinc, Inc. ( – based in Herndon, VA A cosmetics industry phenomenon, blinc cosmetics' fans include "A-listers" such as Jessica Alba, Lucy Lui, Eva Mendes, Jennifer Garner and more. The genius behind the glamour is Lewis Farsedakis who has been a 'serial entrepreneur' since he was 16. blinc, Inc., a privately held international company, founded by Farsedakis and his wife, currently markets its products in over twenty countries and continues to expand. With NetSuite as its ecommerce platform, blinc has a worldwide customer base and has received numerous awards including the Virginia Vanguard Award for 2006, one of Virginia's Fantastic 50 Companies for 2006. In addition, its products have been featured in leading publications such as Vogue, Bride's, Allure and Cosmopolitan.

"Our decision to use NetSuite to operate our business end-to-end — as our ecommerce platform and to manage all sales and service operations — has been very instrumental to our success," said Lewis Farsedakis, CEO of blinc, Inc. "In fact, our ecommerce sales have increased approximately 155% over the last two years. I especially love NetSuite's Google AdWord capability which empowers me to use marketing dollars more intelligently. I can gain a clear picture of what keyword marketing dollars produce at every sales stage — from the leads generated per keyword, to leads converted, and finally to revenue, profit and ROI generated per keyword."

La Cense Beef ( – based in Dillon, MT La Cense Beef is built on a longstanding and proud history of cattle ranching in southwest Montana. Set among the western slopes of the Blacktail mountain range and extending across 122 square miles, this area was originally established as a ranch in 1869 and is one of the earliest and largest cattle operations in Montana. This combination of wild hay and perennial bunchgrass, combined with the care provided by La Cense master ranchers, create an authentic and genuine flavor profile unique to southwest Montana and La Cense grass-fed beef.

"NetSuite has helped La Cense Beef tremendously in streamlining our order fulfilment process, which is especially crucial during the busy year-end holiday gift-giving period," said Sean M. Hays, chief operating officer for La Cense Beef. "Whether our customers order La Cense grass fed beef online through our NetSuite store, call-in their order, or stop by our ranch here in Dillon, Montana, NetSuite brings the orders together, ensures our inventory and accounting are correct, and most importantly, allows us to do our absolute best in servicing our customers."

MOTIF Modern Living ( – based in Kyle, TX MOTIF Modern Living operates a unique contemporary furniture outlet just ten minutes south of downtown Austin, Texas. The loft-like space features beautifully designed vignettes of warm, contemporary home furnishings — all at affordable prices. The store's "Modern Style. Modest Price." philosophy draws a loyal following from around the state, with customers often driving hundreds of miles to shop in the sleek, urban environment.

To expand its reach beyond Texas' borders, MOTIF built a successful ecommerce website using NetSuite's integrated platform. The company is now shipping furniture and home accessories nationwide.

"NetSuite is the secret weapon that allows smaller e-commerce sites to compete with the retail giants," said Steven Lora, president of MOTIF Modern Living. "Because so much of the sales process is automated, NetSuite enables us to operate our ecommerce business with fewer employees. A sale flows from the customer's keyboard all the way into the posting of accounting entries with minimal human intervention; the integration of our front and back office is virtually seamless."

Radcliffe ( – based in London Suzy Radcliffe, founder and creative director of Radcliffe, was first drawn into premium denim at the start of the phenomenon. As a Londoner, from outside of the fashion industry, her point-of-view diverged from the trends she saw emerging from denim markets like Los Angeles. Her desire was to create a denim collection that responded to her city and to the women who live, work, and play there — one that was quintessentially London.

"We offer online ordering and our website backs into our systems and is integrated with our inventory — very smart," said Suzy Radcliffe. "Using NetSuite right at the start and building our processes around it meant that we were able to hit the ground running. Not only did NetSuite fit our business model immediately, but it can also scale as our business grows. Our first-year turnover was $2 million, and we forecast approximately $10 million for our second year. NetSuite ecommerce is a big part of that."

Romanico's Chocolate ( – based in Miami, FL Owner, Alejandra Bigai, was born and raised in Venezuela where her grandmother taught her how to make chocolate truffles with the best raw materials in the world. Bigai was only 12 years old, but soon began preparing different desserts for the family and eventually received recognition as a talented chef among her own peers. With nostalgia for her family, and partially because she felt that finer chocolate needed to be available in her new country, Bigai began her own production line and is now the proud owner of one of the top ten small chocolate companies in the US. During this process, she learned that what she does as a profession is the best way she can share sweetness with the world.

Romanico's has received numerous awards including: "Best Chocolate in Miami 2006" by the New Times, One of the "Best 10 New Chocolates Made by Small Companies" by CNNMoney, and one of the "Top 10 Online Chocolate Shops" by This holiday season — her most important season — Bigai anticipates sales to be 8 to 10 times more than last season. Bigai credits much of her business' growth to the integrated NetSuite platform which has reduced inefficiencies and improved customer service. Keeping customers happy is critical for any business, but especially for one that hopes to grow fast, as Romanico's Chocolate hopes to do. "You can make the best chocolate in the world, but if you give bad service you've got a problem," says Bigai. "With NetSuite, that's not a worry."